1. The words sparking, incredible, a different light, uniquely and amazing appear in the advertisements for a certain category in APAC countries. Name the category.They are part of the taglines for the national tourism campaigns in Korea, India, Australia, Singapore, Thailand and Malaysia.
2. Subsequent to a secret company meeting in 1983, it took 1,400 engineers, 2,300 technicians, 450 prototypes, six years and $1 billion to introduce this brand in 1989. Identify it.Toyota Lexus
3. Who persuaded John Deere in 1991 to allow his computer programmers to work near the client’s headquarters in a house called “Little India”? Working only overnight shifts, with no face-to-face contact with Deere executives, the programmers got the job done — supporting the theory that they could do their work from India. That trial helped give birth to the country’s outsourcing industry.B Ramalinga Raju, founder of Satyam Computers
4. Which Indian company’s in-house journal is called Fireside?Thermax Ltd
5. Which management strategy or concept is the result of a decade-long study of 150 strategic moves spanning more than 30 industries and over 100 years (1880-2000)?The Blue Ocean Strategy
6. Last Christmas season, a company in the US had to recall 7,000 jumbo-sized snow globes after the consumer product safety commission discovered that the globes can act as magnifying glasses and start fires when placed under direct sunlight. Name the company.Hallmark Cards Inc had to recall its snow globes called Frosty the Snowman.
7. Which company’s mascot is Geoffrey?Toys”R”Us Inc
8. Name the first deodorant or antibacterial soap introduced in the US by a leading meat-processing company in 1948.Dial. It was introduced by Armour and Company, which is now owned by Henkel of Germany.
9. This foreign publication announced plans to launch its Indian edition but has to pass the Miller’s test before it comes out with its first issue. It had the former women employees of Enron to pose for it after the company’s downfall, and is now targeting former women employees of Lehman Brothers. Name it. The Playboy magazine
10. Of these two logos, the first one belongs to a foreign company and the second to the joint venture it has with an Indian company. Identify both. The first belongs to Bluescope Steel of Australia and the second to the joint venture company Tata Bluescope Steel in India